Jake Siewert

Introduction

Welcome! I am the founder, owner, and head coach dedicated to helping others achieve their fitness goals.

Explore my qualifications, mentality and experiences to better understand my approach to life and fitness.

ISSA Qualifications:

• Certified Personal Trainer

• Online Coaching Certification

• Sports Nutritionist

All in mentality

At the heart of The Fitness Experiment is my "all-in mentality"—a commitment to pushing boundaries, challenging limits, and embracing growth every step of the way. Fitness is more than just a routine; it's a journey of self-discovery, experimentation, and transformation. I've lived this mindset firsthand through numerous challenges that once seemed impossible. When people bet against me, I ran a full marathon on a moment's notice—despite having never run more than 10 kilometers in my life and heading straight to work afterward. I placed in my first natural bodybuilding competition with just 10 days of preparation and, with no prior experience in triathlons, road cycling, or swimming, I completed a full Ironman in just five months. This included learning to swim 3.8 kilometers from scratch, overcoming a fear of drowning as a terrible swimmer. While I wouldn't recommend taking on challenges of such extreme magnitude, these experiences have proven to me that our bodies and minds are far more capable than we often believe. With the right mindset and relentless dedication, anything is possible. Especially with the right plan and guidance in place.

Professional career

While I’m just an ordinary person, my professional journey has been anything but ordinary. I’ve worked across countless industries, putting in the hard yards of physical labor and earning numerous certifications in firefighting, technical rescue, and construction—leading to leadership roles within emergency response management at a young age. I’ve fought wildfires across Canada from helicopters, scaled high-rises to perform construction, and entered toxic, confined spaces in full hazmat suits. I’ve volunteered for search and rescue operations in Ukraine’s active war zones and ventured deep into the Australian outback thinking I struck gold (spoiler: I didn’t). Each experience pushed me to adapt, lead, and trust in my training—sometimes in situations where lives, property, and the environment were on the line.

As a previous firefighter, I learned quickly that physical preparedness and mental resilience aren’t optional—they’re essential. When others depend on you in moments of crisis, your ability to perform under pressure can make all the difference. That same mindset fuels my passion for health and fitness. Through all my experiences, I’ve realized that the greatest challenges often reveal the most growth—not just in our bodies, but in our character.

The most exciting part...

This isn’t just a business to me—it’s a project born from passion, purpose, and an unwavering vision. I’m fully invested in every person, every detail, every challenge, and every opportunity to create something meaningful. For me, it’s about so much more than programs or plans; it’s about impact.

I can’t wait to see where this journey takes us—together—because the most rewarding part of this entire vision is sharing it with those who are ready to take that next step alongside me.